Ivan Walsh

Ivan helps people run their online business more effectively. Find out at www.ivanwalsh.com


Posts by Ivan Walsh:


Positioning v Niche: Which Blogs Get The Best Returns?


You don’t have to answer this if you don’t want to but… how’s your blog different than others? I mean really different. I don’t mean the design, the content, or even the topic.

Content Planning: How To Get Started


In same way that a project manager creates a project plan with deliverables, milestones and due dates, the content plan takes the same approach but focuses on content as the deliverable.

You’re Using Twitter The Wrong Way


We can start to look at Twitter through a different lens. Rather than seeing it as a place to pass the time, it becomes an instrument to network more effectively. What’s wrong with that

Nice Bloggers Finish Last


Internet marketers can learn a lot from the X Factor. Take Simon Cowell. He’s not a particular nice guy but he’s interesting (and usually right). Louis Walsh is nice but...

The Art of Small Business Blogging With Anita Campbell


Anita Campbell has created the most popular Small Business blog on the Internet. It makes several million dollars each year, attracts hundreds of thousands of readers each month, has 55 thousand Twitter followers, and has won many awards...

How to Write a Marketing Plan for Twitter


Should you use Twitter as part of your Marketing Plan? If you’re looking to increase sales, generate leads, or connect with prospects, it seems a no-brainer, right?

How I Make Money On Twitter And Why You Can Too!


If I could show you how to make money on Twitter, would you be interested? I use twelve different Twitter accounts (more on that later) to sell different products, tools, and services. And, like any line of business...

The Subtle Difference Between Authentic And Real


Ever notice how many bloggers tell you to be Authentic? A quick search on Google returns 62 million results. So it’s obviously important. But what is it? And, more important, how do you become more authentic?