Ivan Walsh

Ivan helps people run their online business more effectively. Find out at www.ivanwalsh.com


Posts by Ivan Walsh:



You don’t have to answer this if you don’t want to but… how’s your blog different than others? I mean really different. I don’t mean the design, the content, or even the topic.

Content Planning: How To Get Started


In same way that a project manager creates a project plan with deliverables, milestones and due dates, the content plan takes the same approach but focuses on content as the deliverable.

You’re Using Twitter The Wrong Way


We can start to look at Twitter through a different lens. Rather than seeing it as a place to pass the time, it becomes an instrument to network more effectively. What’s wrong with that

Nice Bloggers Finish Last


Internet marketers can learn a lot from the X Factor. Take Simon Cowell. He’s not a particular nice guy but he’s interesting (and usually right). Louis Walsh is nice but...


Anita Campbell has created the most popular Small Business blog on the Internet. It makes several million dollars each year, attracts hundreds of thousands of readers each month, has 55 thousand Twitter followers, and has won many awards...

How to Write a Marketing Plan for Twitter


Should you use Twitter as part of your Marketing Plan? If you’re looking to increase sales, generate leads, or connect with prospects, it seems a no-brainer, right?

The Subtle Difference Between Authentic And Real


Ever notice how many bloggers tell you to be Authentic? A quick search on Google returns 62 million results. So it’s obviously important. But what is it? And, more important, how do you become more authentic?

The Content Is King Myth


Content is King! You’ve heard it so many times. Indeed, when you hear this phrase from experts week, week out, it’s hard to believe that it could not be true. Could it?