Originally from Dublin, Gerard has long been fascinated with brands and how they work, rest and play.
This fascination has taken him from his philosophy studies in Dublin to Asia where he worked with brands including the Mandarin Oriental Hotel, Remy Martin, Cathay Pacific, Prudential, MTV and Chanel.
More recently, he set up Islandbridge where his clients include Maldron Hotels, Lee Valley Clothing, Children First and Aussie Ice.
Gerard is a regular contributor to discussions on branding in both Ireland and overseas and offers a Brief Word on Brands on The Persuaders radio programme and podcast.
He writes regular features: The Blend on the implications of branding for hospitality and tourism and The Pitch on branding for SME’s. He is also a frequent visitor to the Irish Management Institute, Dublin City University and Dublin Institute of Technology where he presents on brand innovation.
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