The dawn of the digital era has lowered the bar for brands with something to shout about. Previously, press releases were the domain of big companies with significant marketing budgets and agencies on-side. However, online repositories mean that virtually anyone can publish a release with ease these days.
Gerald Heneghan is a specialist marketing writer with Custard Media. He brings his background in traditional and online journalism to bear on the latest marketing trends and practices for a variety of web-based publications.
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