“You cannot win a race by standing still”. When you see it written down it looks really obvious, and yet so many businesses and brands do end up trying to compete by standing still. This article explores why companies fall into this trap, and offers some tips on how to ensure that you do not try and compete by standing still.
Posts by Gary Bembridge:
Competitive Set will influence your competitive advantage. What products you develop, which consumers you target, where you sell the products and how you advertise and promote them.
When attracting new users to your product or service, you need to ensure you are targeting the prospects that will [...]
Success is All About Repeat. Not Trial. Too many marketers spend too much time focusing on getting “Trial” for their products [...]
3 questions that had the owners of Stagecoaches asked themselves they may have survived as robust and booming businesses. They seem simple and obvious questions, but how you answer them will determine if your business lasts the test of time.
In this article I will try and convince you that your business or brand will be more successful, and challenge your competitors more, by ensuring that you have a core belief at the centre of everything you do. The most successful brands around us across many categories have succeeded by having a core brand belief drive what they do and how they compete.
In a previous post entitled "If your company or brand went out of business, would anyone notice or care", I spoke about what kills - and what makes - successful companies and brands. One of these was the idea that brands are created by "visionaries", but throttled slowly into decline and death by "caretakers". I wanted to expand that idea and thought - and give some examples of those who have done it. And ask what are you?
Over the last few years, we have seen the influence and power of blogs grow and grow. Some have become huge media properties in their own right such as Huffington Post, TechCrunch and Mashable. In every industry, category and topic there are a multitude of blogs specializing in comment, knowledge and advice on the topic.