“You cannot win a race by standing still”. When you see it written down it looks really obvious, and yet so many businesses and brands do end up trying to compete by standing still. This article explores why companies fall into this trap, and offers some tips on how to ensure that you do not try and compete by standing still.
Gary Bembridge
Gary Bembridge Marketing and Travel Blogger, Podcaster and Consultant. 30+ years experience building brands at Unilever and Johnson & Johnson. My Marketing Podcast won European Podcast Awards (Business) the last 2 years.
Posts by Gary Bembridge:
You Cannot Win A Race Standing Still. Yet So Many Brands Try To. How To Avoid It.
by on November 5th, 2012
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A Well Defined Competitive Set Is A Competitive Advantage
by on October 9th, 2012
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Competitive Set will influence your competitive advantage. What products you develop, which consumers you target, where you sell the products and how you advertise and promote them.
Avoid The 2 Most Common Temptations When Trying to Attract People to Your Brand
by on September 6th, 2012
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When attracting new users to your product or service, you need to ensure you are targeting the prospects that will [...]
How To Ensure You Are the 1% of New Brands That Survive: Repeat!
by on August 10th, 2012
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Success is All About Repeat. Not Trial. Too many marketers spend too much time focusing on getting “Trial” for their products [...]
3 Questions You Must Answer to Stop Your Business Going The Way of the Stagecoach!
by on July 16th, 2012
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3 questions that had the owners of Stagecoaches asked themselves they may have survived as robust and booming businesses. They seem simple and obvious questions, but how you answer them will determine if your business lasts the test of time.
Can A Brand Belief Help You To Be More Successful In Today's Tough Environment?
by on June 14th, 2012
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In this article I will try and convince you that your business or brand will be more successful, and challenge your competitors more, by ensuring that you have a core belief at the centre of everything you do. The most successful brands around us across many categories have succeeded by having a core brand belief drive what they do and how they compete.
Brands Are Created By Visionaries, Destroyed By Caretakers. What Are You?
by on May 2nd, 2012
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In a previous post entitled "If your company or brand went out of business, would anyone notice or care", I spoke about what kills - and what makes - successful companies and brands. One of these was the idea that brands are created by "visionaries", but throttled slowly into decline and death by "caretakers". I wanted to expand that idea and thought - and give some examples of those who have done it. And ask what are you?
Building Your Business Through Blogs: 4 Reasons Why It Is Getting More Important
by on April 19th, 2012
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Over the last few years, we have seen the influence and power of blogs grow and grow. Some have become huge media properties in their own right such as Huffington Post, TechCrunch and Mashable. In every industry, category and topic there are a multitude of blogs specializing in comment, knowledge and advice on the topic.
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