Your staff are presentable & approachable. Your products unique. Your store has a distinctive character & atmosphere that you won’t find on the high street & your prices competitive. But is it enough to drive customer loyalty?
Gareth Cartman
Gareth is an IDM-qualified digital marketer with a background in outsourcing, marketing, and online & offline publishing. He spent ten years working in France, where he ran Paris Link magazine, and today combines his passion for online marketing & SEO with horse racing, baseball and raising a talkative 18-month old daughter.
Posts by garethcartman:
Fling Or Commitment? The Thin Line Between Customer Satisfaction And Customer Loyalty
by on March 29th, 2013
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How Sales Teams Can Embrace CRM For Better Results
by on February 22nd, 2013
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It’s time sales teams realised the advantages of CRM systems and how instead of hindering them, it could in fact help them win more business.
CRM #Fail – What Goes Wrong And What To Do
by on October 29th, 2012
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You no doubt know the statistics, they’re freely available, and widely shared – 50 to 80 percent of CRM implementations FAIL. That’s up to four in every five CRM implementations. In this post I’m going to look at why CRM implementations go wrong – and it almost always involves the purchaser.
Is Mobile Marketing Overtaking You?
by on September 3rd, 2012
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If there’s one thing that ties us all together, it’s ownership of a mobile phone. As smartphones become more or less the norm, the growth of mobile marketing is phenomenal, and its potential almost unknown. 6 billion people have mobile phones, which represents 87% of the world’s population.
The 5 Worst Employee Engagement Strategies Ever!
by on June 19th, 2012
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Let's look at the five worst employee engagement strategies (perhaps ever), and analyse just what these businesses should have done in order to boost morale and performance.
4 Ways To Get More From Your B2B Content Marketing
by on May 31st, 2012
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For too long, marketers have been saying that content is “king” without really knowing what that means. Far too many marketers have produced far too much content that largely gets ignored. Far too many marketers don’t produce enough content. Far too few marketers realise the importance of communities in which to distribute their content. If money is tight in B2B marketing, we need to innovate - here's how you can do that with your content.
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