Dermot Quirk

I am an experienced international marketing and product localisation specialist with more than 20 years experience in European, Latin American and East Asian markets. Wide functional experience in international software program management and product planning, intranet and internet project management, international product planning and marketing management, training course development and delivery – as well as localisation project management. With 15 years spent working at Visio Corporation and Microsoft in Office, Exchange, HRD and Business Solutions divisions as an international program manager– I have also worked as a consultant with a leading online marketing communications firm and in the aviation training and third level sector.


Posts by DermotQ:



Overseas communities have long played an important role in the economic development of their home countries. This month sees the launch of the OneVietnam Network...


A new development with domain names announced yesterday is set to revolutionize the internet. The question is: will this open up new markets in developing countries or does it spell the end of the global brand? And what does it mean for the future of the brand equity in your domain name?


Images, graphics, video and pictures - so our marketers and designers tell us - are what create the biggest and most lasting impression on customers. However, when we talk about developing an international online presence, we mostly think about translating or developing text content.

Going Global: Is an Online Strategy Enough?


It's never been easier to translate your web presence into a foreign language. A survey of small businesses by the OECD outlines the challenges and solutions.