Derbhile Graham

Every business has a story. Your story helps your business stand out from the crowd. It's your story that customers ultimately buy into. I help businesses tell their story using a three-step process. Define the story: Identify what you do, how you do it and above all, why you do it? Refine the story: Decide who's interested in your story and where to spread the word. Deliver the story: through blogs, newsletters, mailshots, social media posts, press releases and brochures.

Posts by derbhiledromey:

Using Radio to Communicate with Customers

JNLR radio listener statistics regularly show that between 85 and 90% of Irish adults listen to radio, many of them daily. Radio gives you...

What to Write in Your Blog

These days, if you want to keep your star high in the blogosphere, the experts recommend writing a post...

Finding Newsworthy Angles for Your Business

What journalists want is an angle, a hook that makes a business stand out. Before you begin approaching media outlets, have a brainstorm with yourself...

Cutting the Dead Wood: Effective Ways to Edit Your Content

The easier it is for customers to absorb your message, the easier it will be for you to sell it to them. Like a prize rose collection, good editing skills are worth cultivating.

The Pied Piper: Creating Compelling Facebook Content for Your Followers

Good content informs and entertains. But it also helps reach out to your followers you open up a powerful dialogue with them. They will see you as someone they can trust and you in turn will be better able to give them what they want.

Luring Customers Into Your Web - Writing Effective Marketing Emails

The most successful marketing emails create a two-way communication with customers. They show an understanding of a customer's needs and demonstrate your ability to respond to those needs.

10 Tips for Surviving the Networking Jungle

Networking is all about communication. This communication is a two-way process. You are networking to communicate your message, but more importantly, you are networking to communicate with others, to listen to them and figure out how you can help them achieve their goals.

10 Business Cliches to Avoid

It’s time to throw your crutches away. Here’s a list of the 10 most common cliches...