Derbhile Graham

Every business has a story. Your story helps your business stand out from the crowd. It's your story that customers ultimately buy into. I help businesses tell their story using a three-step process. Define the story: Identify what you do, how you do it and above all, why you do it? Refine the story: Decide who's interested in your story and where to spread the word. Deliver the story: through blogs, newsletters, mailshots, social media posts, press releases and brochures.


Posts by derbhiledromey:


Five Questions That Create Stand-Out Marketing Copy


How can you write content that will make your business stand out, if you’re doing the same thing as everyone else? It’s easy to give in to the temptation to rest on your laurels and think that everyone knows what you do.

5 Tips To Plan Your Press Campaign From Start To Finish


If you want to rise above the hordes and persuade journalists to take you seriously, you have to be strategic in how you approach them.

Editing For Business Success


Editing could be the difference between winning and losing business.

Publishing And Promoting Your Ebook


It has never been so easy to publish and it has never been so easy to find the right audience for your words. In this post, you’ll find out about publishing platforms for ebooks and how to use social media to find an audience.

How To Structure Your Ebook


So you’ve decided to write an ebook. Well done. Now comes the hard bit – actually starting it. At this stage of the game, it’s easy to feel you’re drowning under the weight of all you want to say. With so much material, how are you supposed to even make a start?

The 5 Ws Of Ebooks


I’ve created The 5 Ws of Writing an Ebook, to take you step by step through the process of putting your ebook together. We’ll begin with that classic question that’s fanned many a flame of genius.

Making The Most Of Your Copywriter


Hiring a copywriter can be quite a challenge for a business. It’s not simply a case of handing over a few press releases or your website plan. Copywriters take a partnership approach, working with you every step of the way to create sparkling copy.

Follow this three step plan and you’ll get the results you’re looking for from your copywriter.

Why Good Editing Makes Good Business Sense


You’ve submitted all the documents you’ve been asked to submit. You know exactly what you’re going to say. When you go through your material, you discover a howling typo. Ah, it’ll be grand, you think. They’re not going to turn down your business