Derbhile Graham

Every business has a story. Your story helps your business stand out from the crowd. It's your story that customers ultimately buy into. I help businesses tell their story using a three-step process. Define the story: Identify what you do, how you do it and above all, why you do it? Refine the story: Decide who's interested in your story and where to spread the word. Deliver the story: through blogs, newsletters, mailshots, social media posts, press releases and brochures.

Posts by derbhiledromey:

Why Set Up A Facebook Group?

Groups give you the chance to target your social media communication, and if you set up your own group, you get to decide who to interact with and what to say. I’m going to describe how groups work using a group that I recently set up called Irish Writers, Editors and Publishing Professionals.

Delivering A Polished Presentation

Businesses are always looking for new ways to sell themselves, and it’s easy to imagine that there’s a fancy trick for achieving sales, and if they can just crack the puzzle, they’ll succeed. But the secret of selling is quite simple: put yourself before your customers. And one of the best ways to do that is by giving a presentation.

Five Questions That Create Stand-Out Marketing Copy

How can you write content that will make your business stand out, if you’re doing the same thing as everyone else? It’s easy to give in to the temptation to rest on your laurels and think that everyone knows what you do.

If you want to rise above the hordes and persuade journalists to take you seriously, you have to be strategic in how you approach them.

Editing For Business Success

Editing could be the difference between winning and losing business.

Publishing And Promoting Your Ebook

It has never been so easy to publish and it has never been so easy to find the right audience for your words. In this post, you’ll find out about publishing platforms for ebooks and how to use social media to find an audience.

How To Structure Your Ebook

So you’ve decided to write an ebook. Well done. Now comes the hard bit – actually starting it. At this stage of the game, it’s easy to feel you’re drowning under the weight of all you want to say. With so much material, how are you supposed to even make a start?

The 5 Ws Of Ebooks

I’ve created The 5 Ws of Writing an Ebook, to take you step by step through the process of putting your ebook together. We’ll begin with that classic question that’s fanned many a flame of genius.