Debbie McDonnell

Debbie McDonnell is the owner of TheMarketingShop.ie who work with SMEs across a range of sectors in Social Media, Digital Marketing & Traditional Marketing. She has worked with major brands on and offline, is a Graduate of both The Marketing Institute of Ireland and The Digital Marketing Institute and has over 20 years professional experience.


Posts by debbiemcdonnell:


Taking A Brilliant Idea To Market: The Ready Girls Story


Every day people come up with new ideas for business, some will remain a dream whereas others will become a reality. Aileen Rogers of Ready Girls is one of those people who took her idea from concept through to a product which currently retails through a large number of pharmacies here in Ireland and through her website also. It took time to bring the product to market but hers is a story that proves when an idea is right, with the right planning, assistance and sheer hard work you can deliver the goods.

I've interviewed Aileen as I think hers is a story worth sharing whatever stage of the business journey you're on.

10 Digital Metrics To Monitor If You're Short On Time


Return on investment is a top concern for many businesses, particularly those in smaller organisations where marketing budgets and personnel can be restricted or even non-existent. People are frequently so concerned with doing that apart from sales they're not actively measuring what's working for them. So I've put together a list of 10 metrics to keep an eye on which won't will give a snapshot of whether something has changed or needs work.


With time and resources at a premium, it's not unusual for small business owners and employees to multi-task in order to ensure all necessary functions of the company are managed. It's often the case however that there are more effective options available to simplify the processes, but sourcing an alternative is another job in itself. In this post you'll find a selection of online tools and resources covering stock photos, wordpress, accounting software, time management & more to put you on the right track. It's a post to bookmark and refer back to as opposed to starting the search with Google.