Debbie McDonnell

Debbie McDonnell is the owner of TheMarketingShop.ie who work with SMEs across a range of sectors in Social Media, Digital Marketing & Traditional Marketing. She has worked with major brands on and offline, is a Graduate of both The Marketing Institute of Ireland and The Digital Marketing Institute and has over 20 years professional experience.


Posts by debbiemcdonnell:


Taking A Brilliant Idea To Market: The Ready Girls Story


Every day people come up with new ideas for business, some will remain a dream whereas others will become a reality. Aileen Rogers of Ready Girls is one of those people who took her idea from concept through to a product which currently retails through a large number of pharmacies here in Ireland and through her website also. It took time to bring the product to market but hers is a story that proves when an idea is right, with the right planning, assistance and sheer hard work you can deliver the goods.

I've interviewed Aileen as I think hers is a story worth sharing whatever stage of the business journey you're on.

10 Digital Metrics To Monitor If You're Short On Time


Return on investment is a top concern for many businesses, particularly those in smaller organisations where marketing budgets and personnel can be restricted or even non-existent. People are frequently so concerned with doing that apart from sales they're not actively measuring what's working for them. So I've put together a list of 10 metrics to keep an eye on which won't will give a snapshot of whether something has changed or needs work.

The Ultimate List Of Online Tools And Resources For Small Business


With time and resources at a premium, it's not unusual for small business owners and employees to multi-task in order to ensure all necessary functions of the company are managed. It's often the case however that there are more effective options available to simplify the processes, but sourcing an alternative is another job in itself. In this post you'll find a selection of online tools and resources covering stock photos, wordpress, accounting software, time management & more to put you on the right track. It's a post to bookmark and refer back to as opposed to starting the search with Google.

10 Reasons Your Business Should Use Email Marketing


Email marketing has been with us longer than the most popular social networks, yet among many businesses - particularly smaller or new businesses, a facebook page or twitter account comes before emarketing even though it's a proven means of effective communication. If you're not e-marketing, here are ten years you should be!

Nine Ways To Market On A Shoestring - Without The Internet!


So, just how do you make a connection with people if you or your customers don’t particularly like the web?
Well, as time and industry have moved on it may cost you more but some of the businesses I’ve spoken with strongly believe in and practice some of the following

What's In A Business Name? 20 Considerations For Getting It Right


So, you’ve taken the plunge and decided to go into business? You’ve got great ideas, started to put the plans together and possibly even spotted a premises you’d like to trade from. But have you thought about the business name, really thought about it?

Are You Judged By The Company You Keep In The Social Media Age?


f you are therefore going to consider forging a connection with another, is it reasonable to assume that you’ll be judged not just by what you say but by your interactions with others too? And more so than the mere interactions, will you be judged by the types of people you interact with?