Christina Giliberti


Understanding The B2C Customer


If I had a euro for every person I've spoken to over the last ten years who thought that B2B […]

Retailers: How To Sell Online In 60 Seconds


Selling on the Internet is an ideal situation; I mean, all those potential shoppers searching in cyber-shopper heaven, and you don't need to lift a finger. You're happy with your glass...

Help! The World's Been Taken Over By Bloggers


The web is full of blogs and bloggers: an alien mix of opinions, recommendations, tips, tricks and guides. All virtally hanging in cyber space...waiting to pounce on an unsuspecting reader...

Is Your Digital Self More Powerful Than You?


As a huge fan of South Park (I virtually see all mutual fans nodding); I'm always amazed at how on-trend they are with their episodes. A recent(ish) favourite is the one about how powerful your Facebook profile is...

Attracting The Right Customer


As suppliers and sellers ourselves, we need to establish who our customers are before we can sell to them. These are the customers interested in our products or services. They are the right ‘fit’, the right customer...

Love The Competition In Five Easy Steps


I've come across many different reactions to competition: some sulk, some cry, some
scream, some punch the wall (seen that happen twice), some calmly sit down, some make tea,
and some ....smile.

Why Pay For Something If I Can Find Online For Free?


The internet is open to all and publicly available. All can contribute and all can read. You can never be sure on the Internet that what you are reading is a fact or correct. The only real way is trial and error...

Avoiding Bad Practices. Part 4: Segmentation And Targeting


My final installment, part 4 of these "Avoiding bad practices" series, addresses the role of segmentation and targeting and how it changed one little business. As a treat, I've written a true story...