Christina Giliberti


Is Your Digital Self More Powerful Than You?


As a huge fan of South Park (I virtually see all mutual fans nodding); I'm always amazed at how on-trend they are with their episodes. A recent(ish) favourite is the one about how powerful your Facebook profile is...

Attracting The Right Customer


As suppliers and sellers ourselves, we need to establish who our customers are before we can sell to them. These are the customers interested in our products or services. They are the right ‘fit’, the right customer...

Love The Competition In Five Easy Steps


I've come across many different reactions to competition: some sulk, some cry, some
scream, some punch the wall (seen that happen twice), some calmly sit down, some make tea,
and some ....smile.

Why Pay For Something If I Can Find Online For Free?


The internet is open to all and publicly available. All can contribute and all can read. You can never be sure on the Internet that what you are reading is a fact or correct. The only real way is trial and error...

Avoiding Bad Practices. Part 4: Segmentation And Targeting


My final installment, part 4 of these "Avoiding bad practices" series, addresses the role of segmentation and targeting and how it changed one little business. As a treat, I've written a true story...

The Social Media Secret Formula: Treat It Like A Courtship


Has anyone else noticed the similarity between social media and a courtship? A number of key terminology certainly suggests it is, so if we treat...

Avoiding Bad Practices. Part 3: Pricing And Positioning


In today's climate, positioning and pricing are becoming more and more difficult to define. As a general rule of thumb, high prices are set for higher positioned products or services and low prices are set...

Avoiding Bad Practices. Part two: Ethics


Ethics are beliefs and perceptions of correct behaviour. Our ethics, values and moral...