High street retailers are dropping like flies – HMV, Jessops and Game are just a few that we have waved goodbye to in the last 12 months. But could they have change their fate? My 3 BIG considerations are all important points for retail owners and may well save their businesses.
At last - digital is finally becoming accessible in a place that we can all appreciate it to the full - the street! As radical digital advancements move offline, not only are we seeing the technology divide slip away, but we can experience digital is a more physical (and natural) way.
This post highlights the top 5 rocking social concepts (and digital) to hit the internet pre-Christmas 2012. You’ll be amazed how the theme of ‘giving’ has spread across the internet like viral wildfire to include weekly giving offers, yearly charity crusades and one off hyped up events.
The changing pace of technology into real time communications means we could be killing ourselves slowly, but is this behaviour healthy? If you remember a day where no mobile phone would ring in your pocket, or the latest news would be published at the break of dawn, then you will certainly be able to appreciate the effect of real time communications in today's world.
Any avid e-followers will know that the word on the virtual street is 'experience', but what does that mean for businesses using online and offline platforms?
Whether you're a long-time retailer or a start-up, the rules of selling online are much the same. Everything you do is centered around three areas: people, products and promotion.
Every business online WANTS fans but NEEDS engagement. Engagement drives conversations, it amplifys the visibility of your status updates, it gives you credibility and it produces loyal followers. Consider the lack of custom in an empty restauran and you'll understand that activity breeds activity.
But when you're slap-bang in the middle of the industry, it's an even wiser idea to map out the potential digital futures well ahead of time and start warning the rest of what to expect. In my post today I will be presenting five potential digital futures based on some recent topical posts.