At last - digital is finally becoming accessible in a place that we can all appreciate it to the full - the street! As radical digital advancements move offline, not only are we seeing the technology divide slip away, but we can experience digital is a more physical (and natural) way.
Posts by OnlineM:
This post highlights the top 5 rocking social concepts (and digital) to hit the internet pre-Christmas 2012. You’ll be amazed how the theme of ‘giving’ has spread across the internet like viral wildfire to include weekly giving offers, yearly charity crusades and one off hyped up events.
The changing pace of technology into real time communications means we could be killing ourselves slowly, but is this behaviour healthy? If you remember a day where no mobile phone would ring in your pocket, or the latest news would be published at the break of dawn, then you will certainly be able to appreciate the effect of real time communications in today's world.
Any avid e-followers will know that the word on the virtual street is 'experience', but what does that mean for businesses using online and offline platforms?
Whether you're a long-time retailer or a start-up, the rules of selling online are much the same. Everything you do is centered around three areas: people, products and promotion.
Digital marketers that only measure cold hard statistics are starting to shiver like the Mammoths during the ice age, because as we enter the age of social, the online world is beginning to heat up as everybody expresses online love in a tangible way. To coin a phase - we are adopting esocial.
As the timeline of social continues to deepen, the antithesis of social has began to rear it's ugly head. Here is a real-life example of an unsocial incident, with my tips on how to the turn the commenter from 'unsocial me' into 'social happy'.
Every business online WANTS fans but NEEDS engagement. Engagement drives conversations, it amplifys the visibility of your status updates, it gives you credibility and it produces loyal followers. Consider the lack of custom in an empty restauran and you'll understand that activity breeds activity.