Any avid e-followers will know that the word on the virtual street is 'experience', but what does that mean for businesses using online and offline platforms?
Posts by OnlineM:
Whether you're a long-time retailer or a start-up, the rules of selling online are much the same. Everything you do is centered around three areas: people, products and promotion.
Digital marketers that only measure cold hard statistics are starting to shiver like the Mammoths during the ice age, because as we enter the age of social, the online world is beginning to heat up as everybody expresses online love in a tangible way. To coin a phase - we are adopting esocial.
As the timeline of social continues to deepen, the antithesis of social has began to rear it's ugly head. Here is a real-life example of an unsocial incident, with my tips on how to the turn the commenter from 'unsocial me' into 'social happy'.
Every business online WANTS fans but NEEDS engagement. Engagement drives conversations, it amplifys the visibility of your status updates, it gives you credibility and it produces loyal followers. Consider the lack of custom in an empty restauran and you'll understand that activity breeds activity.
But when you're slap-bang in the middle of the industry, it's an even wiser idea to map out the potential digital futures well ahead of time and start warning the rest of what to expect. In my post today I will be presenting five potential digital futures based on some recent topical posts.
The internet is a beautiful place for businesses, yet many users risk spoiling it because they fail to understand online ethics. With the EU/ACTA quickening the pace to clamp down online privacy, sharing and freedom of expression; these actions are now under the spotlight.With the EU/ACTA quickening the pace to clamp down online privacy, sharing and freedom of expression; these actions are now under the spotlight.
Gene is a keen writer and blogger with a number of books published. He has regular blog slots in the New York Times, Forbes and The Huffington post, and has appeared on the TV and on the radio. His Quicker! Better! Wiser! events see him publically speaking to hundreds of companies on how they can embrace changes in politics and the economy.