Barney Austen

Budding entrepeneur working on software product solutions for business. My background is mainly operational and senior management roles in mobile telecoms and software houses. Areas of expertise include professional services, out-sourcing, team management and general operations management. I've made the conscious decision to create my own company having spent the last 20 years learning in the corporate world. In my contributions to this forum, I will share some insights and learnings that I've picked up along the way and hopefully they will be useful to some or all!


Posts by barneyausten:


Star Wars And It's Warning To Suppliers


When dealing with a company as a supplier, it is important to have more than one contact. It is possible to end up being the victim of an "empire builder" and have no insights into the remainder of the business...

What's Your Story?


Having a marketing message early in your business development is vital. It helps to put shape and definition to the entire entity. Without a clear message, you can flounder and lose focus...

Finding Time


Engaging fully in social media is critical to ensuring that business benefits fully from it. Partial or sporadic engagement simply doesn't work.

The Business Of Blogging


Blogging is a great base against which to conduct your social media campaign. It can be a highly powerful mechanism for attracting and retaining customers. It takes time and effort though to be successful and should not be the only avenue for business development.

Why you are not wrong


We are often all challenged in our business lives. We are often told that what we do is not unique or not good enough. We can become despondent. We are told that we are wrong. We are not wrong. We all have a vision and the capability to drive that vision to success.

Free, an assumption too far?


Free is an effective marketing and sales tool. In the on-line world, have consumers become too expectant for everything to be free?

Of Design and Function


Design is a an art-form and great design allows you to be highly creative in turn...

Diary of a virgin entrepreneur – age 40 ¾


Some helpful hints for first time entrepreneurs and business people. There is lots too think about, but some things are more important than others. Hopefully this article will give you some help.