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I read an article just today where it was confirmed that Facebook are currently testing a new feature that – in my opinion - may become as popular and ubiquitous as the ‘Like’ button. This feature is the ‘Want’ button, and is a way for users to announce their desire or interest in a particular product or service within the walls of the social network. The ‘Want’ button should function in the same way as the Like button. If you ‘want’ a product, you hit the button in much the same way as you hit ‘Like’ to publicly announce your approval or admiration for a particular status update.

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Your website is your shop front to the world, it is the way you present yourself to potential new customers and prospects, and it should also be seen as an investment in your business – helping you to achieve and maintain growth and build your revenue. With all this in mind, why is it that I have seen as many poorly executed websites as I have had hot dinners?

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The online world presents a vast opportunity for businesses to increase their overall visibility and boost their sales, leads and inquiries. This goes for both online-only and ecommerce operations, as well as bricks and mortar businesses with an online presence. Much is made of social media, online advertising and building your profile - and rightly so! But as more and more businesses embrace online (albeit slowly), is it time to start pushing the boat out when it comes to your own online efforts?

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Search engine optimisation (SEO) is a really hot topic at the moment. In fact, even in the midst of a social media generation focussed on Facebook, Twitter et al, businesses still realise that search, and being found on Google, is of paramount importance in terms of succeeding and performing online.

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