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#TYBtop10: Email And Newsletter Marketing

Over the years, we’ve published lots of great advice and insights on email marketing. Here are the ten most popular Tweak Your Biz articles ever on email and newsletter marketing.

#TYBtop10: Email And Newsletter Marketing

The most popular business articles on email and newsletter marketing

#1. Email Marketing – 10 Reasons Your Business Should Be Doing It

It’s been with us longer than social networks, yet not every business embraces it. Owner of The Marketing ShopDebbie McDonnell provides ten reasons your business should embrace e-mail marketing.

#2. 8 Components Of A Successful Email Newsletter

Newsletters offer one of the highest returns on investment in online marketing. Founder of Toddle.comAlan O’Rourke takes you through eight key components of an email newsletter guaranteed to bring you success.

#3. Replace Email With Social Networking? 16 Reasons For And Against

Elaine Rogers from the SmartTrain gives eight reasons why you should replace email with social networking, and eight reasons why you should not.

#4. Here Is Your 8 Point Email Marketing Checklist

Here’s a neat checklist from Sandra Hennessy of BeDynamic to help with planning for your upcoming email marketing project.


#5. Master The Art Of A Successful Email Marketing Campaign With These 6 Simple Tips

Follow these six simple tips by Aoife Rigney to create and run a successful email marketing campaign.

#6. Email Fails And Why It’s So Important To Get Email Communication Right

As a mode of communication, Email can be tricky and needs to be managed correctly. Denise Fay offers advice on email etiquette and the importance of getting  the communication right.

#7. Finding Your Niche In Email Marketing: What Marketing Emails Are Best For You?

What do your clients want to see in your email exchanges? Tara Hornor discuss the keys to finding your niche in email marketing.

#8. Email MarketingDoes It Work

The goal of an email marketing campaign is to creative positive brand image and to make prospects pay attention to your message. Ivan Dimitrijevic asks does it work?

#9. 10 Email Marketing Tips For Small Businesses

44% of people who receive email marketing messages make at least one purchase from an email. President of Egg Marketing & CommunicationsSusan Payton says its “worth diving into better strategies for conversion”.

#10. Email Marketing Techniques That Get Results

The bottom-line behind smart and effective email marketing is creating that distinguishing feature that sets your email apart from those that end up in the trash. Khurram Aziz looks at techniques to get results.

Congratulations to those that featured and thank you for reading.


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This is the Top 10 for email marketing so far of course. Can you get into our next TYBtop10? Sign up to write for Tweak Your Biz and give it a try.

Tweak Your Biz is an international, business advice community and online publication. Today it is read by over 140,000 business people each month (unique visitors, Google Analytics, December, 2013). See our review of 2013 for more information

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Digital expert, top 10% influencer with over 10 years’ senior management experience - including managing projects and teams, and growing companies in the Irish, international and online marketplaces. Co-founded one of the largest B2B blogs in the world, helped grow a B2B social media to over 1,000,000 members, created the strategy for one of the most effective SME Facebook pages in the world and have grown 3 business websites (, & to in excess of a 100,000 unique visitors per month. Have consulted and worked with both corporate and SME clients on leveraging digital to drive business KPIs. Speaker at industry events, have authored several industry reports on the Digital Economy and appeared in the New York Times, Washington Post, Business Insider and other leading online and offline business publications. Specialities include: Entrepreneurship Business Development, Start-ups, Business Planning, Management, Training, Leadership, Sales Management, Sales, Sales Process, Coaching, Online Advertising, Blogging, Online Marketing, Social Media Marketing, Digital Marketing, Content Marketing, SEO, Social Media Strategist, Digital Strategy, Social Media ROI, User Generated Content, Social Customer Care.

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  • Lots of great advice there and nice to make the list too, definitely some posts I’ll be sharing over the next few days.

  • Hi Debbie, thanks for the comment & well done on getting the number 1 spot 🙂

  • Shouldn’t email marketing belong to the marketing mix of traditional marketing and new media activities?

  • For sure, I agree Martin!

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