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Can Drogheda Tweet Its Way Out Of Recession? #tweeptown

Drogheda has an historic past. Twitter has an enterprising future. Connect the two and what do you get?

Welcome to TweepTown!

It’s a real-world game in a virtual world frame. To play:

  1. Come to the vibrant town of Drogheda on Saturday 19thNovember
  2. And take photos of innovative / original / fun products in participating stores.
  3. Then share these photos on Twitter using the hashtag #tweeptown and hope that they catch the eye of the 3 judges.

So what’s the incentive?

Topping a game console leaderboard? Nope. Becoming the Mayor of TweepTown? Nope. With Christmas just around the corner, how desirable does €3,000 in luxury gifts and vouchers sound?

Local Heroes

An added bonus is that you may get on TV (or you can skulk past the RTE crew if you’re camera-shy). This fantastic TweepTown game is an initiative within the economic regeneration of Drogheda currently being featured in the RTE1 series Local Heroes – A Town Fights Back at 8.30pm on Wednesdays. Here’s a teaser of what you’ll see during the series:


This week’s programme shows how to brand a town and leverage tourism, led by marketing and branding expert Noel Toolan. It’s unmissable viewing!  Why not join the conversation about the programme on Twitter? The hashtag is #Drogheda.

For further information about the TweepTown game, read this TweepTown blog post, join the #tweeptown conversation or follow @TweepTownIRL on Twitter.  To be in with a chance of winning this fabulous €3,000 prize, register now for TweepTown

Drogheda and Social Media

Drogheda may not tweet its way out of recession next Saturday, however the effective use of social media is critical to the town’s economic prosperity and sustainability. So let’s share this great game with our networks, encourage people to play TweepTown to win a terrific prize (if one of your friends wins, they’re likely to become your greatest online advocate) and let’s use this initiative to encourage all Irish towns to secure their future through innovation, technology and social business.


Fiona Ashe is an award-winning Film Director, Screenwriter, Script Editor/Reader, Video Trainer, Social Media Trainer, Copywriter, & Keynote Speaker. She also has experience as a Broadcast Journalist and PR Officer. Her specialist skills include directing, filming, editing, writing, interviewing and keynote speaking.

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  • Hi Nicola & welcome to TYB & great first post. I think a lot of companies/sales departments misunderstand what CRM is supposed to do/how it helps. Looks like Grafton has it figured out though! 🙂

  • Erin Mc Cann

    Great piece on Sales CRM, Nicola. I am Product Manager for Sage CRM in Ireland so have had the opportunity to engage with different companies, ranging from small start up companies to large businesses, discussing how a customer relationship management software can help drive more revenue while delivering an extraordinary customer experience with every customer touch point from sales, marketing and customer support.
    The one piece of advice I would give to every customer, no matter how small or big their buisness is, adapt and mould your chosen CRM system into your buisness strategy/plan. Do not adapt or change your strategy and objectives to fit within your CRM system. A CRM solution should be flexible enough to work with your goals and objectives. If its not, time to consider a different solution.
    Last piece of advice, try before you buy. Don’t commit to any software until you have “played” around with it. Most vendors offer a 30 day, no obligation free trial.

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