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BI and Analytics in the Cloud – A series of case studies

Cloud Arena are organising a free-to-attend seminar on Business Intelligence and Analytics in the Cloud on the afternoon of Wednesday Oct 19th next in NCI Dublin. Full details on registration, topics and speakers are available at the events page on Cloud Arena.

This is the third in a series of business relevant topics organised by Cloud Arena using practical case studies; in this case on Business Intelligence and Analytics and the benefits of Cloud Computing. The objective is to facilitate discussion and learning for people from different business sectors through non-sales oriented presentations by experienced BI practitioners.

The speakers are from Microsoft, Fujitsu, IBM, Cloud Consulting, StaffBalance, Cloud Consulting, JLizard, and Treemetrics.

The driver for this seminar is the importance of business owners and line managers having access to accurate information to enable appropriate decision making. The concept of yesterday’s spreadsheet is now replaced by modern solutions that deliver, in real-time, Key Performance Indicators (KPI) and Metrics to the decision makers rather than them having to go and look for it.

Look forward to seeing you there.

Richard is a believer and advises companies on the use of Cloud services, Agile and Lean start-up principles. His focus is on innovative solutions that bring practical business benefits. He has over 18 years experience in a variety of IT roles, including over 10 years management experience working for companies such as IBM Software, Oracle & KPMG Consulting. In his various roles, his focus has been on rolling out innovative IT solutions and services, using user centered design to deliver practical business benefits. Richie is a PMI certified Project Management Professional and a certified Scrummaster.

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  • Twitter hash tag for the BI and Analytics event is #cloudarena

  • Over 200 registered for the BI and Analytics event.
    Looking forward to seeing you all there.

  • ElliStGeorgeGodfrey

    One of my favourite questions to ask in seminars and 1:1 coaching sessions, is “why do you customers really buy from you?” Even for my own business, there are times when I’m not quite sure either. Your tips are a good reminder that sales is less about our sellling ability  and more about the emotional life our customers are experiencing.

  • John Perrin

    Thank you for the awesome comments. It’s something that is being forgotten that the customer is just a cash point. Too many times do we hear/see people who have be exposed to a salesperson that takes everything without any true thought. 

    This is the problem with the image of sales and granted it will keep on going this way simply because of the greed some people begin to feel. It is also very important to remind ourselves why we believe the company is unique and what it has to offer.

  • John Perrin

    That’s very true, as much as having an asset is a good thing consider the mindset you have with one, it’s generally about the value/money that can be generated from it. This is when you need to think about the problems you can solve for the customer and how YOU can become an asset to them. Very valid point however.

  • John Twohig

    HI John, I enjoyed the post but can not agree with you opening statement that we never want to buy anything. We all have needs, different needs at different times in our lives. I do accept that the sales person holds the key to where we purchase the goods or service. As a man I will only by when I need to, what a good sales person should be able to do is get me to purchase the correct product to suit my needs. The sales person should, by the correct use of questions and listening, establishing my needs.  

  • People buy from an emotional state. They justify the logic used to accomodate that emotional state. Women are experts at this! Men are also very good at justifying exactly why they need something.
    I disagree that people only buy when they need to. Esp with B2C, clever marketing ploys can entice people to spend money they simply do not have.

    But I agree about truthfulness and authenticity. By being empathetic to a client’s pain, and providing the relevant solution to their pain, desire or fear – you are reaching into their emotional reasons why they should buy.
    Great post John, to highlight and remind us to listen to the customer, because they ARE always right – they know themselves better than us!

  • John Perrin

    Hi John, glad you enjoyed it. That’s very true, we do have our different needs in our lives but have you ever caved in to the up selling process a supermarket has? The till is lined with junk you didn’t even think you needed or actually wanted but the branding and instant desire is what sways you to buy the chocolate bar. Then you try to back up the decision to buy the bar by saying you are a tad hungry or you need the energy, yet you were fine a couple of minutes ago. The branding there sold itself to you and it changed your emotions as well.

  • John Perrin

    Thanks Elaine! I recently read a study by Ferrazzi Greenlight, which highlighted how companies saw greater growth focusing on client relationships rather then regular transactions with ‘new’ customers. It’s incredibly interesting and worth a read, but it works hand in hand with the process of dealing with the client’s problems and fixing those issues. If you become a security blanket for the client they will always return without a moments hesitation, so this should really make everyone consider what they are doing for the current client relationships they may have. 

    But marketing is what plays with our emotions, a half dressed woman has different effects for everyone but nonetheless its pushes around our emotions, which ultimately is the deciding factor for our purchases.  

  • John Perrin

    Hi Anton, thanks for the feedback. That is very true, only last week I went and bought a hammock for the summer, looks like autumn will be here first. 

    Sales as an industry has got into the mindset of 80%-20%, so more talking and less listening basically. Which then defies the logic of solving the customers problems as you don’t really have any idea as to what they require. It’s very irritating actually to see it happen so often, giving the sales industry a bad image that is already suffering with the cheesy lines people get feed.

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