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May 23rd is #IRLday: Let’s Get Ireland Trending!

On May 23rd 2011, Ireland will have the attention of the world thanks to a visit by US President Barack Obama.

PocketNative has organized a Twitter event called #IRLday to coincide with the President’s visit, and they’d like your help to make it a BIG success! PocketNative is a new Irish company whose mission is to give people the tools and information they need to create exceptional travel experiences.

While there is already support from Enterprise Ireland, IDA, Bord Bia, DCU, Good Food Ireland, Irish Foodies and many others, in order to create a global trend, #IRLday will need as many people tweeting as possible on the day. Ireland needs YOU to get involved!

Update: We now also have a shamrock twibbon for #IRLday! Thanks to Sinead McCarthy ,,  Mark Swaine and 31interactive Ltd.

Update: An Taoiseach Enda Kenny’s Office has just endorsed the Event and will support it through it’s Twitter @merrionstreet

What is #IRLday?

#IRLday is a chance for anyone interested in increasing Irish tourism to have a coordinated, international voice to let the world know what’s so great about Ireland. Specifically, it:

  • allows communities to tell people why they should come visit, what’s special about their area and why they live there
  • allows tourism and hospitality providers to promote what’s great and special about their businesses, their community and their interpretation of the world-famous Irish hospitality
  • shows how resilient, vibrant, enthusiastic and fun Ireland can be
  • gets American and other tourists excited about visiting Ireland


The Objective: Twitter’s Trending Topics

The objective of #IRLday is to create enough positive and interesting tweets about Ireland using the #IRLday hashtag (what’s a hashtag?) that we top Twitter’s Trending Topics list of the most popular and active topics worldwide.

How can you help?

If you can use the Internet and want to promote Ireland, your community or your business to help generate interest in increasing the number of visitors to Ireland, you know enough to help out.

Step 1: Your Twitter Account

To get started, you’ll need a Twitter account. If you don’t have one, the official Twitter “getting started” guide can help get you up and running.

Step 2: Tweet!

At 2pm Irish time on the date of the visit (9am in New York), start tweeting with the #IRLday hashtag (including it as part of your tweets).

In this way, people will know what you’re doing and we can focus attention on Ireland around the hashtag.

What to tweet? Anything interesting!

Beautiful Ireland

Photo: juergen49

Have a favorite spot? Tweet about it. Are out enjoying some glorious Irish scenery? TwitPic it! TwitPic is one of many services integrated into the mobile and desktop Twitter clients that allows you to upload photos and share them via Twitter.

Use you imagination and tell people what you think is great about Ireland!

Step 3: Have Fun!

Twitter is a great service for having fun and meeting like-minded people. We hope that through participating in #IRLday, you will meet many new people with like-minded views on getting the word out about Ireland.

The more you engage and at-reply with other people, the better chance we have of topping the trending topic list—but don’t forget to use the #IRLday hashtag!

It all starts on the 23rd of May.

For more information about #IRLday, you can read the original blog post at and follow @PocketNative and the #IRLday hashtag on Twitter. During the event, DCU will also be curating selected tweets on the website.

In the meantime, help  spread the word! They’ll need to have as much support as they can to make this a success, and that can only happen with your help.

Let’s get Ireland trending!

Digital expert, top 10% influencer with over 10 years’ senior management experience - including managing projects and teams, and growing companies in the Irish, international and online marketplaces. Co-founded one of the largest B2B blogs in the world, helped grow a B2B social media to over 1,000,000 members, created the strategy for one of the most effective SME Facebook pages in the world and have grown 3 business websites (, & to in excess of a 100,000 unique visitors per month. Have consulted and worked with both corporate and SME clients on leveraging digital to drive business KPIs. Speaker at industry events, have authored several industry reports on the Digital Economy and appeared in the New York Times, Washington Post, Business Insider and other leading online and offline business publications. Specialities include: Entrepreneurship Business Development, Start-ups, Business Planning, Management, Training, Leadership, Sales Management, Sales, Sales Process, Coaching, Online Advertising, Blogging, Online Marketing, Social Media Marketing, Digital Marketing, Content Marketing, SEO, Social Media Strategist, Digital Strategy, Social Media ROI, User Generated Content, Social Customer Care.

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  • I’m up for the challenge… of Cork and Kerry will be flying between social media platforms!

  • Great stuff, Christina! Thanks for helping out!nnast (on behalf of the entire PocketNative team)

  • Tried similar 2 years ago on my blog – it never took off.

  • Interesting! Hopefully the Obama factor should help this time round…. if you don’t try it and all that 🙂

  • The word “Ireland” itself may trend as soon as Air Force One parks on the auld sod.

  • Hi Bernie, You’re right of course! The objective here I suppose is to tie in as much positivity as possible 🙂

  • Let’s give it a whirl. u00a0A way to show our positive spirit, communications skills and team work. [email protected]

  • [email protected]:disqusu00a0u00a0u00a0nThanks for the comment and the support!u00a0

  • Hi Niall, thank you very much! It’s an incredible sales model and it really does make you consider the options for shaking up the standard “business & market models”.  

  • It is so tempting to use models that have existed and been successful previously, far easier than re-inventing the wheel. But John, your point about “being the rival” is the key here. A great book by Oren Harari “Break from the Pack” covers this topic in detail and is an inspirational read for anyone who wants to literally break from the pack 🙂

    I even attended a business mastermind programme based on this very concept

    Welcome to TYB John, great post

  • Talk about timing Pawel! I was at an event today, the main point of it was to get us to sign up before leaving.  I knew this going and went with the idea of just seeing what was on offer and coming away to think about it first.  I watched the Sales Director in action and he did a great job of reeling a few of us in, asking for the sale, etc using all of the above. For those who didn’t have any intention of buying, he accepted that with a cheerful grin. However when a few people aired objections he asked outright, what it was they were afraid of and met each fear head on and then went on to close close the sale, with each person delighted with the decision they’d made. It was a delight to see the process in action and one I’ll be putting to very good use in the future.

  • I’d never thought about it that way, but it makes sense. Fear holds us back in so many ways, and it makes sense in relation to commercial sales, in the open market. 
    In relation to selling to non-profit organisations, such as Government bodies, sometimes there are other factors at play.
    Thanks Pawel, some food for thought for me there.
    ~ Helen

  • Thanks Niall, yeah, it all comes down to selling peace of mind.

  • Hi Helen, many thanks for that (and glad to be of help 🙂
    I agree, my advice relates mainly to B2B sales. Selling to NGO’s, govt organizations etc. works in a slightly different way.
    Many thanks for the comment

  • Mairead, that’s an amazing story, a true sales professionalism. Brilliant. Best of luck with implementing it, I am sure it will work well for you 🙂

  • warrenrutherford

    Pawel – this is good guidance for all of us to follow.  It’s straight-forward, well explained, and emphasizes establishing and maintaining credibility.  Thanks.

  • Thanks Warren 🙂

  • Brilliant point about confidence Elaine, thanks! We surely send signals to prospects, through everything from our behavior to our work. 

    Great comment!

  • This is consistent with recent brain research – see for example David Rock’s “Your Brain at Work”. The brain “runs away and walks toward.” That means our genetic background makes us flee from (fear) danger much more than approach reward. But missing from your list is the value of controlled interpersonal interaction. Showing genuine concern for the prospect, asking them what is important to them, providing reflective listening, subtly mirroring behavior, understanding personality type, and other interpersonal skills can be powerful tools for reducing fear and increasing trust. Very stimulating post overall, and thank you for the thought-provoking “single point.”

  • Thanks Buck, and cheers for recommending “Your Brain At Work”, on my list of books to check out 🙂 

  • Anton, many thanks! I am delighted that I could help 🙂

  • John, a brilliant point here. 

    Many small business owners have absolutely no idea how their companies are performing, how much money they have, how much they can expect in the future, what’s the overall performance of the team and its members and so on. And, it works quite well for them but only until something happens and they run into trouble. With clever performance tracking you can foresee and avoid quite a lot of potential problems (not to mention that to actually know how your business is “doing” too). 
    Well done. 

  • Thanks Pawel.

    It is at times very scary to consider what the process of tracking is with some companies. The balance sheet may say one thing but the upcoming downfall will never be seen, so they start to lose and they will never know where or even when it can be turned around. 

  • warrenrutherford

    John – in agreement here with Pawel and Sian. My effort with clients is to establish simple business plan, with measurable goals, strategies, action items, etc. You are each right of the challenge to get an owner to focus and implement.  Great post on how the sales end of the metrics get tracked.

  • Thank you Warren! It’s an incredibly common sight within companies where the employees are not motivated and productivity begins to slow, even though targets may stress some people out they will all feel a satisfaction once completed or even drive harder to accomplish further goals. Can never say it enough but metrics need to be track.

  • Torihawthorne

    Thanks Sian,I think Salaried Sales Staff have a place, but when Businesses are in their first few years, salaries for sales staff just aren’t there. Sometimes they comm only agents are left to fend for themselves and that’s where the bad reputation for comm only has come from. Sales is an investment to any business and needs to be treated the same way we would treat our printer or web developer; given all the information necessary to do their job and close communication all the way.
    Thanks so much for your comment Sian

  • Sian, I agree, commission system works, although it needs to be properly implemented into the company’s structure. 

    I have seen many sales teams on salary doing only the base minimum to keep their jobs…. At the same time, I have also seen companies with commission structure organized so badly that the rotation of the staff was practically ridiculous. 

    I guess the middle ground will be different for every company, but the key is to actually find it and implement it.

    Oh and you’re right, showing appreciation is a must too 🙂 

  • Torihawthorne

    So True Pawel,Thanks for your comment,
    But, I also know salaried Sales Teams who have worked exceptionally hard to ensure they keep their jobs and receive no bonus, no commission and not even a yearly pay rise.. It comes back to ensuring we have the right sales people for the right sales job.I really truly believe the middle ground is ensuring we train our sales teams from the start. We have to train them in effective sales and customer service techniques.

    Business in general can be nervous of sales people, and with the snaky slimy portrayal of sales people on TV etc I can see why. But with the right direction, training and appreciation our sales teams can be the best investment to any business.

    Thanks again Pawel

  • A great investor told me yesterday – you need metrics!!! Measure, measure, measure – and this was from an Investor AND and Entrepreneurial point of view. And then I read your post John, and it just amplifies the need to look at the figures, adn not just look at them, but make sense of them!
    As most biz owners hate accounts and number crunching, they generally leave it up to their finance team or accountant – or worse still, the end of year accounts. 
    As my investor friend said – ” a perfect way to go broke”
    Great post John, thanks.

  • Daryl

     45 years selling, managing sales US and North America, muscle building teams, writing comp plans, building 5 companies from year zero(two public), and a multitude of accolades for ‘making it happen’……I have never seen such oversimplified touchy-feely commenting passed off as business advice.  The only part of your article that makes sense is the knowing that a well constructed compensation plan drives business.  Note that any seasoned salesman will see a 100% commission pay plan as a disguise of outsourced labor.   It means you as an individual are financing the sales side of the business 100% for your semi-employer.  Furthermore, straight 100% plans cause the smarter ones to focus on hunting elephants and ignore smaller (perhaps faster, more profitable sales).  Then they quit.  The cost of turnover for sales is easily 3X annual $$ target income for poor salesmen and 5-7X for good ones.  Hire right and pay them to stay.  Hire wrong and make your competition stronger.

    Straight commission doesn’t work in long sales cycles.  Straight commission won’t work in  true consultative or enterprise type business models.  Straight commission tends to ignore margin control.  For perspective; the more times you say “if” and “when” in discussing my pay…the less I sense I really make….you come off as if you want to control my income instead of the other way around.  If you have a consumer product, what is clearly a fast turnaround sale, your ‘one call close’, you may get a few good people to work for you…but not for long.

    Daryl Lucien

  • Torihawthorne

    Hi there Daryl,
    Thanks so much for commenting. It’s an interesting insight, thank you. I would not suggest it as a long term or permanent option for a company’s sales team (unless the business suited that model as some can). And I am not advocating that any commission only sales agent should finance the activities they undertake. I was looking at the planning, training & support aspects.

    I will take on board your points, its great to see sales from another persons perspective. Thanks again, much appreciated.


  • I think the inital valuation meant that the Facebook share price had no where to go except down. That said, Facebook is now going to be much more focused on generating revenues and could mean good news for investors, provided they can continue to keep users happy.

  • I think it was a success that Facebook made it to the exchange. Now they have learned a lesson from this. The free market will take care of the situation. My question is: do you think that companies like Facebook and other tech companies will have the same influence like the old traditional manufacturing companies that are a big part of the Dow Jones Index, sometime in the future?

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    Invoice factory are so receiving with different accounting and rangable industries. The obligations suppliers are so traders with factoring retailers.

  • I often get frustrated that people cannot just pay on time. I know there is so much at stake by witholding money, on both sides, but the small business owner is always the one to lose out the most – especially with cash-flow.
    That has a knock-on effect – they don’t get paid, so cannot pay the other small business who provides services, and on and on.
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    Andrew, great post and I agree about discounting – I use it to get paid on or before time – improves my cash-flow immensely.
    I enjoyed especially your points 3 and 4, especially for the medium size business or HTSU that is expanding quickly – and finance is desperately needed.

  • I find it impossible to raise my rates, but thanks to your post, it’ll be more possible.

  • Good credit card report is one of the key factors when you go for business loans. So,It’s very important to maintain a good credit card report. As you suggest some of the very nice point. I think it will be helpful for business owners to maintain their credit report.

  • Liran Hirschkorn


  • Charmaine

    If there’s one thing I religiously do, it’s monitoring my finances. I don’t want to be put in any situation that might ruin the credit history I’m painstakingly building. The article is correct in pointing out the need for people to regularly monitor their credit so they can know any discrepancies on their accounts.

  • Great point about monitoring your credit. Most people don’t realize that you are entitled to one free credit report per year from each of the credit monitoring organizations. Something simple like this gives you enough information to stay on top of your credit and detect any suspicious activity

  • Ali Nshakirahe Mfitundinda

    Some companies face challenges dealing with commission agents whereby they end up fighting for one i thing for the company that are just growing Bonuses and good salaries can do better in order the company to grow first.Because when most of staffs get to know that sales team is getting too much commission all the departments will love to fight for selling and at the end of the day the whole company will be in mess.

    Best regards

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