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DIGITAL LANDSCAPES TRANSFORMING YOUR BUSINESS ONLINE



March 3, 2010
7:40 amto12:30 pm

‘Digital Landscapes’ is a half day interactive conference designed to help you maximise your business potential online.  Learn how existing and emerging technologies, when combined with a strong digital strategy, can be a catalyst for change and growth in your organisation.

Topics on the day will include: Creating a digital strategy; Exploiting new technologies; Digitising your business model.
Date: Wednesday 3rd March 2010
Time: 7.40am-12.30pm
Venue: O’Reilly Hall, Belfield, UCD
Opening Address by Mr. Eamon Ryan TD, Minister for Communications, Energy and Natural Resources.
GuestSpeakers include;
•    Dr. Chris Horn, President, Engineers Ireland
•    John Herlihy, Vice President, Global Ad Operations, Google
•    Colm Long, Director of Online Operations, Facebook
•    Martin Murphy, Managing Director, HP Ireland
•    Kim Majerus, Director – Ireland, Cisco UK & Ireland
•    Eamonn Fallon, Co-founder, Daft.ie
•    Damien Mulley, Founder, Mulley Communications
•    Dylan Collins, CEO, Jolt Online Gaming
•    Dr. John Breslin, Lecturer, NUI Galway; Co-Founder, boards.ie

This event will be chaired by Professor Damien McLoughlin, UCD Smurfit School

Click here to learn more and register.



The Author:

I am an International Strategy and Marketing Consultant with over 20 years experience in marketing and strategy and international operations both in the US and Europe. Broad functional experience in: Marketing and Communications Strategic and Financial analytics including Business Case Development Consulting and Operational management Client Relationship Management Deep financial services sector knowledge. Worked in organisations ranging from technology start-ups, fast-paced direct marketing agency to large corporates. Member of Enterprise Ireland Mentor Panel Member of IIA (Irish Internet Association) International Strategy Working Group Committee member of the MBA Association of Ireland: http://www.mbaassociation.ie/pages/home.asp http://www.codegaconsulting.com

Add Your Comment

  • http://www.btbtraining.com/blog Niall Devitt

    Hi Una, Looks like a super line-up of speakers, I think Ill make some room in the diary :)

  • http://www.tweakyourbiz.com Niall Devitt

    Hi Neil, this is a post that is close to my heart. The profession of selling is often misunderstood, sometimes maligned and continues to see massive change in recent years to the point that many now believe that selling as we know it will cease to exist very soon. For me, the traits that that define a professional salesperson are an ability to ask great questions and the ability to truly and actively listen to the answers. It will be interesting to see what others think?

  • http://www.ivanwalsh.com Ivan Walsh

    Hi Neil, nnA friend told me he tries to be there ‘before the fire starts’. In other words, he spends as much time with prospects before they are ready to buy and then, when things happen, he’s the one they usually turn to. nnRegards,nnIvannnn

  • http://www.m4bmarketing.com Susan Oakes

    Hi Tori,nnI agree with you and i do like the way you said that they are the ones with the money. Even if they are wrong in their mind they will always perceive they are right especially when businesses try and convince them otherwise.

  • http://blog.myprojecttracker.com Barney Austen

    Hi Tori. For me the only way to develop a truly focused and relevant sale for the customer is to understand how your product or service will help them overcome their problem or make their lives easier. Without a solid understanding of the customers business or need, it is almost impossible to make your offering relevant to them and the sale won’t happen.nThanks for sharing

  • karena

    none of the above… sorry you must be former sales person… now go be the buyernn

  • http://twitter.com/ElishBulGodley Elish Bul-Godley

    Thank you for those timely reminders. I especially like the points on ‘being alert’ and ‘every little thing counts’. I find that when you are in the zone everything you hear and observe gets channelled into your task at hand if you are that type of person. It would also be handy to see the other side of the coin one day – what traits make for a not so good sales approach? What do you think?