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Win FREE tickets to the Simply Zesty winter camp!

Hi guys,

The Simply Zesty team kindly offered  Bloggertone 2 FREE tickets to their Winter Camp next Wednesday the second!! simply zesty winter camp
Several entrepreneurs and  professionals from Facebook and Google will be sharing the best of the web with you! Fantastic learning opportunity.

What do you need to do?

On Twitter, suggest the Bloggertone Facebook page to a friend that is not a fan yet and once he/she fans us, YOU AND YOUR FRIEND ARE IN FOR THE TICKETS!!

Here’s the message you need to enter on Twitter:

Hi @…….. Fan Bloggertone and we’ll both enter the draw to win two tickets for the Simply Zesty Winter Camp

Well be doing the “VIDEO draw” (as last time) on Tuesday, December 1st at 2PM so hurry up and good luck!!

And the winners are…


Fred and the Bloggertone Team

Fred is Creative Director at Channelship, a strategic web and social media agency. He is responsible for leading web projects and conducting social media training and strategy for companies. He works directly with key accounts, particularly in creative and strategic capabilities. Fred is also a Co-Founder here at

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  • Irial, what you describe sounds a lot like “security” to me. In my experience, very insecure people make lousy leaders 🙂

  • Isn’t being “secure: having “a strong sense of who they are and what they’re about”? By being secure within themselves a Leader can lead authentically and empower their team to take on self leadership within their own being, resulting in a more autonomous role. This can free up time for the leader/manager to deal with strategy and dedicate time for those requiring more direction. In my opinion, insecurity is not conducive to powerful leadership, but results in a more dictator-style control.

  • Anonymous

    Very cool, fingers firmly crossed 😀

  • Anonymous

    I think there is a difference between ‘security’ and authenticity – while both do involve knowing who you are and what you believe in i.e. your values – authenticity, in my opinion, also encompasses being consistent and transparent in these values and also your actions. Authentic leadership is also associated with the promotion of positive states such as confidence, optimism, hope etc.. while ones own ‘self-security’ can often be a barrier to engendering such feelings in others.

    I like the piece about gremlins – hadn’t heard that before, although I’ve experienced it !

  • Hi Kelvin, Firstly I can say thanks for the great posts, I have really enjoyed them. In relation to your explanation of the difference between security and authenticity, it sounds like that it is in how you choose to express your leadership that defines your authenticity?

  • Anonymous

    Thanks Niall, I started to work on a reply to you, but in the end ( after hitting 400 words ! ) decided to post it as a separate topic about ‘managing’ your authenticity

  • Ill look forward to it as your next blog post so 🙂

  • Congrats to the winners! By the way, watch out for minute 1:40 in the video. Who’s whispering “tickets”? Lol

  • Anonymous

    Apologies for delay in responding. I think it would be fair to say that authentic leaders are secure in themselves. The question then becomes “are all secure people authentic leaders?” I would think probably not as not all people who are secure in themselves lead others, albeit they probably do inspire others. I think there are more elements to leadership, based on a strong foundation of sense of self-awareness and self-acceptance, which generates the self-security.

  • Anonymous

    Forgot to say that I couldn’t agree more with you on your comment that insecure people making lousy leaders, Niall.

  • Agreed, It’s a cornerstone or a raw material of leadership, but it in itself does not make a leader. I am really enjoying learning from your posts. Thank you.

  • Good post Emma. Useful points to contrast with our existing marketing strategies.
    I’d like to add to point 3 regarding free marketing ideas… Yesterday we launched a new post: “How can you improve the experience using social media?” These are also simple and free ideas to make a business truly different and better 🙂 Hope you like it.

  • Hi Emma, another excellent post! Thanks for sharing. “Marketing doesn’t need to be an expensive exercise and it always pays to think creatively about solutions” I think that this is a key point and missed by a lot of small businesses. Marketing is now available to everyone and the net provides a business with the opportunities to reach a huge audience provided you employ a little creative strategy.

  • Hi Emma,
    Thanks for sharing those tips – they are very useful. Anyone in business long enough will know them already, but its great to be reminded that marketing smarter doesn’t necessarily mean marketing harder, or spending more money.
    Re Point 4, I believe ego can get in the way of keeping tabs on our competition. I agree they should be kept close, rather than trying to distance ourselves from them. As the saying goes, keep your friends close, but your enemies closer.
    However, I think its also necessary not to lose sight of where we are going individually, and remember there is a uniqueness about every business. As AJ Kitt said – “You have no control over what the other guy does. You only have control over what you do.”

  • Anonymous

    A good point you make. We are deluged in information. The trick is to talk in a voice that is low, but clear enough to cut through the babble and reach the people it’s intended to reach.

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