Bloggertone

Thanks Ralph for the comments.

Even in this tough job market it is important to maintain a positive attitude and approach. If things are not working then try something different.

P

Great article Derbhile. The dreaded apostrophe misplace is one of my pet hate’s (intentional slip of course!). The small things can make a huge difference.

…or are inclined o shrug it off?

…strong, positive words like ’sparkle,’ ‘essential,’ or ‘innovaive’

And you’re preaching about attention to detail?

We expect a restaurant to make good food. A typo on the menu certainly doesn’t mean that the food will not be up to par.

But multiple typos in an article written by a professional copywriter? Even if you didn’t put the article up here on Bloggertone yourself, surely you should have proofread it once it was posted?

Hi, nice post! I am actually writing a report around this topic at present. I was wondering if you could please pass comment on the below, a passage from my report, so that I can generate a debate within my research.

Sustainability itself has come to be considered as little more than a marketing ploy. This notion is supported by Fuller’s (1999) belief that negative environmental publicity can have detrimental effects on areas of the promotional mix. It is important to acknowledge that some companies make false claims of environmental responsibility, a strategy known as ‘greenwashing’ (Lincoln and Thomassen, 2008:131). However, in order to be truly resourceful, companies must adopt an authentic ecological stance from ‘cradle-to-grave’ (Baker, 2003:745), not simply in the marketing of a product. Ranchhod and Gurau (2007) support this approach, claiming that initiatives such as using a fraction of the profits for environmental improvement, would assure customers that a business is concerned with green issues. To put this into perspective within the eco-conscious commercial world, a sales advisor will likely offer a carrier bag during the transaction process, of which the customer can decline, instead using the ecologically friendly alternative of a ‘bag for life’. Contrastingly, when a product is purchased online, it arrives in – at minimum – primary and secondary packaging (Aquino, 1995). Although the majority of the packaging is appreciated by the customer, providing a positive first impression of the product, this will likely end up being disposed of (Porter, 2002), contributing to the issue of waste.

Furthermore, Ranchhod and Gurau (2007) argue that transportation systems must mirror a company’s ecological aims. Transportation by road is one of the major causes of environmental pollution, putting immense pressure on the environment through congestion, emissions and noise pollution. However, many variables come into play within this discussion. Thus it is beyond the scope of this paper to determine whether online shopping is more / less ‘green’ than conventional shopping. Yet, what is clear is that if a company were to adopt an online focus from cradle-to-grave, this is a double-edged sword. In sum, although online marketing strategies such as SMM have their sustainable merits, discussion thus far has also revealed a strong negative hue – impacting on consumerism. It has been argued that SMM does not build loyalty and engage audiences as effectively as traditional marketing strategies. Consequently a compromise is required, and it is necessary to seek out alternative sustainable forms of marketing.

Please discuss….