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IIA: Win more international business using the Internet

Using a series of teach sessions and case studies, this IIA half day conference will show you how to take the next steps to win more international business using the Internet.

Right now international trade is more important than ever for Irish businesses. The Web has allowed many organisations to target overseas customers without iiahaving to establish offices abroad. Over time, success in winning a single overseas customer can become the seed for an organisation to steadily develop an international revenue stream.

Join us for a morning briefing session designed to help you maximise the potential of your website when targeting international business.

You’ll learn the lessons of how to develop effective international sales strategies from some of Ireland’s successful business leaders and have an opportunity to network with other businesses that are facing the same challenges as yourself.

Who should attend?
This briefing session is aimed at owner managers, MDs as well as Sales & Marketing Managers of Irish SMEs.

What you’ll get out of the morning?
The guest speakers will provide valuable insights into what steps should be taken to grow revenues internationally – with particular emphasis on the Internet and how the Web can help. You’ll learn:

•When is the right time to go international.
•How the web can help to grow these international revenues.
•What you need to have in place before going global.
•How to manage the various legal, tax and vat issues involved with trading internationally.
•How translations can help you grow revenues from mainland Europe.
•How small Irish organizations are targeting international markets.

Conference Chair – Una Coleman,

8.30-9.00: Registrations & Coffee

9.00: Opening Address & Welcome

9.10: Trading Internationally: How to overcome the challenges – Breon Corcoran, Managing Director, Paddy Power plc

9.45: Trading Internationally: Legal, Financial, VAT and other issues to be considered – Bartley O’Connor, Associate Director – Advisory Practice, PricewaterhouseCoopers

10.15: Using Translations to Target International Markets – Mark Rodgers, Managing Director, Cipherion Translations


11.15: International Case Study – Caelen King, CEO, RevaHealth

11.45: Case Study presentation – Jack Donaghy,

12.15: Practical help from the Enterprise Ireland First Flight Program – Claire Minogue, Enterprise Ireland

12.30: Panel Discussion and Q&A

13.00: CLOSE

Informal networking continues after 1pm.

About the Speakers

Ms Una Coleman (Managing Director)
Una is an International Strategy and Marketing Consultant with over 20 years experience in marketing and strategy and international operations both in the US and Europe. Una runs her own consulting business, Codegaconsulting.

Mr Breon Corcoran (Managing Director)
Paddy Power

Breon Corcoran is the Managing Director – Non Retail and Development – with Paddy Power plc. He joined the Group in April 2001 with responsibility for development of the non-retail business. In May 2006, his role was expanded to include responsibility for new business development, strategy and acquisitions. He previously worked with J.P.Morgan and Bankers Trust. He is a graduate of Trinity College, Dublin with an MBA from INSEAD. He was appointed to the Board in August 2004.

Mr Bartley O’Connor (Associate Director – Advisory Practice)
Bartley O’Connor is an Associate Director in PricewaterhouseCoopers’ Advisory practice. He has a degree in Electronic Engineering from Trinity College Dublin, and an MBA from Smurfit Graduate School of Business, University College Dublin.

His areas of knowledge include – strategy development and implementation, process and organisation design and review, developing revenue growth programs and driving cost reduction initiatives such as outsourcing opportunities.
Bartley has considerable experience in the telecommunications industry having led numerous consulting engagements for operators throughout the world across marketing, finance, technical and HR functions.

Prior to joining PwC, Bartley worked as a management consultant for 10 years, initially with IBM and then with Ericsson.

Mr Mark Rodgers (CEO)
Cipherion Translations
Mark founded Cipherion Translations in 2006 and is the driving force behind the company’s rapid growth as a leading provider of translation and localization services. This growth can be attributed to the talented people that Mark has selected as well as his passion for delivering beyond customer expectations. Mark has spent 7 years working for the Mitsubishi Group in Japan where he developed a unique understanding of Japanese quality control and customer care systems.

Before founding Cipherion Translations, Mark held senior management positions within Eurotext Translations, where he introduced process driven quality control systems and oversaw the growth of Operations by 300% within a 3 year period. Prior to this, Mark worked in senior positions within International Translation & Publishing (now part of SDL International), a US$20million localization provider. In 1995 he established ITP’s Japanese office in Tokyo before returning to Ireland as Resource Manager, managing localization teams in over 30 countries worldwide.

Mark has 15 years experience within the translation industry. He holds a first class degree in Engineering and is passionate about helping organizations as they grow globally.

Mr Caelen King (CEO)
Caelen King is founder and Chief Executive Officer of

Previously, he was Vice President of Product at NewBay Software. Having joined NewBay Software in 2002, Caelen was a key member of the executive management team that revolutionized the Mobile Operator market with social mobile web applications.  During his tenure, NewBay launched 5 product lines, built their user base to over 10 million and were deployed in 4 Continents with the largest and most prestigious mobile network operators.

Before joining NewBay Software, Caelen led the marketing of Baltimore Technologies’ (London:BLM) flagship product, UniCERT. Caelen had complete responsibility for formulating and delivering marketing strategies targeted at geographic and vertical markets. During this period UniCERT’s software revenue grew from under $1million to in excess of $40m in 2001. While at Baltimore Technologies, Caelen was also responsible for the product management of new product lines.

Ms Claire Minogue
Enterprise Ireland
Claire manages First Flight and develops new training initiatives to support clients enter new export markets. Before joining Enterprise Ireland in 2008, Claire worked as a Management Consultant advising companies globally in relation to leadership and organisational change challenges. Claire Minogue has also lectured on various Business Management topics with the Institutes of Technology.

Normal price per person : €95.00/ £64.18*

Member price per person : €65.00/ £43.91*

IIA members should log into the site to avail of the member price:

10% Group Discount
Groups of 3 people or more receive an automatic 10% discount when booking online.

Click here to book:

I am an International Strategy and Marketing Consultant with over 20 years experience in marketing and strategy and international operations both in the US and Europe. Broad functional experience in: Marketing and Communications Strategic and Financial analytics including Business Case Development Consulting and Operational management Client Relationship Management Deep financial services sector knowledge. Worked in organisations ranging from technology start-ups, fast-paced direct marketing agency to large corporates. Member of Enterprise Ireland Mentor Panel Member of IIA (Irish Internet Association) International Strategy Working Group Committee member of the MBA Association of Ireland:

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